The accredited bridge between content and the region.
We connect international rights owners who cannot reach regional broadcasters directly — with the broadcasters, channels and platforms who need a trusted partner to source and supply programming at scale. A member of Oceanus Media Global.
A sourcing network three decades deep — paired with an original-content engine.
Bifrost Media Distribution is a Singapore-based content distribution house connecting international content with broadcasters, channels and platforms across Southeast Asia. We operate at the point where deals are made.
A deep, decades-old sourcing-and-sales network on one side, and an original-content engine on the other — under one roof.
Founded in 2019, Bifrost is version 2.0 of a distribution practice built over more than thirty years. It carries forward the relationships, library knowledge and broadcaster trust developed through Hub Media Asia — and re-platforms that heritage as the dedicated distribution arm of Oceanus Media Global, paired with OMG’s original IP, animation and AI-enabled production studio.
Company Snapshot
- Entity
- Bifrost Media Pte. Ltd.
- UEN
- 201907522K · ACRA, Singapore
- Founded
- 2019 · Singapore
- Focus
- TV programming & broadcasting — cable, satellite, terrestrial, IP & mobile
- Heritage
- The team behind Hub Media Asia (2007)
- Member of
- Oceanus Media Global Pte. Ltd. →
- Deals
- RTM Malaysia · IMX Japan · Kseek Korea
Five disciplines, one repeatable engine.
Reliable supply, not one-off trades — built on weekly buyer-requirement processing and a trained team.
Broadcaster supply
The accredited intermediary major networks require. Where they won’t contract rights owners directly, Bifrost holds or secures the accreditation, sources the content, and supplies the broadcaster — managing rights, delivery and compliance end-to-end.
Content & channel aggregation
A standing book of channel and platform buyers, matched hour-by-hour against an international sourcing network — by genre, language and volume. Channels source most of their content externally and always need more.
Microdrama channels
With OMG, we aggregate original short-form content with sourced titles into branded microdrama channels distributed via telcos and OTT — the fastest-growing category across the region.
Long-form placement
Curated long-form slates placed with platforms and channels, including premium and original OMG productions.
Licensing & merchandising
Representation of original IP for brand licensing and merchandising on a minimum-guarantee basis — drawing on leadership experience from Disney’s consumer-products business.
AI content–buyer matching
We’re layering AI-assisted matching to turn relationship-led brokerage into a scalable, defensible platform — reliable supply at the speed of software.
Evidence, not aspiration.
A landmark multi-year cable-network contract worth US$2.7M/year and a US$26M+ exit are part of a distribution practice built over more than three decades.
Hub Media Asia founded
A TV content and feature-film distributor representing producers across Asia, Europe and the US — with a library including “Stories of My Childhood,” the Hollywood classic “Papillon,” the Sandra Carter library and the 3D animation series “Shelldon.”
A landmark cable-network contract
A multi-year agreement with one of Malaysia’s largest cable & satellite networks — valued at over US$2.7 million a year across seven years.
Acquired by Asiasons
Hub Media attracted strong investor interest and was acquired by Asiasons — listed on the mainboard of the Singapore Stock Exchange — at a valuation of over US$26 million.
Bifrost Media relaunch
The distribution practice rebuilt from first principles — and, despite launching into the COVID period, secured deals with RTM Malaysia, IMX Japan, Kseek of South Korea and others.
The OMG alliance
Bifrost becomes the dedicated distribution arm of Oceanus Media Global — original IP, animation and an AI-enabled studio meet decades of broadcaster access.
One model, 10+ territories.
The same accredited supply-and-brokerage engine, adapted per market — from anchor relationships in Malaysia to emerging telco and OTT demand across the region.
Malaysia
Broadcaster supply and channel brokerage; deep cable, satellite and terrestrial history plus an active RTM deal.
South Korea
Sourcing and co-production relationships; active deal with Kseek; premium drama and format flow.
Japan
Established relationship with IMX Japan.
Philippines
Channel and drama demand, supported by regional production capability.
Vietnam
Emerging channel and platform demand.
Indonesia & Thailand
High-volume drama markets within reach of the regional sourcing network.
Turkey & Europe
Content origination — Turkish IP and European formats feeding regional broadcaster supply.
Wider SEA · Telco / OTT
Microdrama and platform distribution via regional telcos and OTT operators.
Kevin Balhetchet brings more than 35 years of experience in licensing, business development and content distribution at regional and international levels. Before founding Hub Media Asia and Bifrost Media, he held senior roles at The Walt Disney Company and Pearson Television International.
Original IP and distribution, under one roof.
Buyers and rights owners: request access to our curated, packaged slates — by genre, language and hours.