The accredited bridge between content and markets, worldwide.
We connect international rights owners who cannot reach broadcasters directly — with the broadcasters, channels and platforms who need a trusted partner to source and supply programming at scale. Bringing content from East to West, and West to East. A member of Oceanus Media Global.
A sourcing network three decades deep — paired with an original-content engine.
Bifrost Media Distribution is a Singapore-based content distribution house connecting international content with broadcasters, channels and platforms worldwide — licensing across Asia, Latin America and beyond. We operate at the point where deals are made.
A deep, decades-old sourcing-and-sales network on one side, and an original-content engine on the other — under one roof.
Founded in 2019, Bifrost is version 2.0 of a distribution practice built over more than thirty years. It carries forward the relationships, library knowledge and broadcaster trust developed through Hub Media Asia — and re-platforms that heritage as the dedicated distribution arm of Oceanus Media Global, paired with OMG’s original IP, animation and AI-enabled production studio.
Company Snapshot
- Entity
- Bifrost Media Pte. Ltd.
- UEN
- 201907522K · ACRA, Singapore
- Founded
- 2019 · Singapore
- Focus
- TV programming & broadcasting — cable, satellite, terrestrial, IP & mobile
- Heritage
- The team behind Hub Media Asia (2007)
- Member of
- Oceanus Media Global Pte. Ltd. →
- Rights
- OTT · Free TV · Cable & Satellite · Free Terrestrial
Five disciplines, one repeatable engine.
Reliable supply, not one-off trades — built on weekly buyer-requirement processing, a trained team, and AI-assisted content–buyer matching that runs across everything we do.
Broadcaster supply
The accredited intermediary major networks require. Where they won’t contract rights owners directly, Bifrost holds or secures the accreditation, sources the content, and supplies the broadcaster — managing rights, delivery and compliance end-to-end.
Content & channel aggregation
A standing book of channel and platform buyers, matched hour-by-hour against an international sourcing network — by genre, language and volume. Channels source most of their content externally and always need more.
Microdrama channels
With OMG, we aggregate original short-form content with sourced titles into branded microdrama channels distributed via telcos and OTT — one of the fastest-growing categories in content today.
Long-form placement
Curated long-form slates placed with platforms and channels, including premium and original OMG productions.
Licensing & merchandising
Representation of original IP for brand licensing and merchandising on a minimum-guarantee basis — drawing on leadership experience from Disney’s consumer-products business.
Accelerator programme
A hands-on accelerator developing new formats and the talent behind them — an inaugural cohort of four creators across Singapore, Malaysia and the UK, building the next generation of distributable IP.
Evidence, not aspiration.
More than US$25M in contracts transacted and a US$26M+ exit are part of a distribution practice built over more than three decades.
Hub Media Asia founded
A TV content and feature-film distributor representing producers across Asia, Europe and the US — with a library including “Stories of My Childhood,” the Hollywood classic “Papillon,” the Sandra Carter library and the 3D animation series “Shelldon.”
Multi-year broadcaster contracts
A run of multi-year distribution agreements — cumulatively worth over US$25 million — supplying free-TV, cable and satellite platforms internationally.
Acquired by Asiasons
Hub Media attracted strong investor interest and was acquired by Asiasons — listed on the mainboard of the Singapore Stock Exchange — at a valuation of over US$26 million.
Bifrost Media relaunch
The distribution practice rebuilt from first principles — and, despite launching into the COVID period, secured a portfolio of international distribution and licensing deals across multiple territories.
The OMG alliance
Bifrost becomes the dedicated distribution arm of Oceanus Media Global — original IP, animation and an AI-enabled studio meet decades of broadcaster access.
One model, 10+ territories.
The same accredited supply-and-brokerage engine, adapted per market — spanning established broadcaster relationships and emerging telco and OTT demand across Asia, Europe, Latin America and beyond.
Malaysia
Broadcaster supply and channel brokerage across free-TV, cable, satellite and terrestrial platforms.
South Korea
Sourcing and co-production relationships; premium drama and format flow.
Japan
Established distribution and licensing relationships with platform partners.
Philippines
Channel and drama demand, supported by regional production capability.
Vietnam
Emerging channel and platform demand.
Indonesia & Thailand
High-volume drama markets within reach of the international sourcing network.
Turkey & Europe
Content origination — premium IP and European formats feeding international broadcaster supply.
Latin America
Growing licensing demand — bringing content from East to West, and West to East.
Kevin Balhetchet brings more than 35 years of experience in licensing, business development and content distribution at regional and international levels. Before founding Hub Media Asia and Bifrost Media, he held senior roles at The Walt Disney Company and Pearson Television International.
Original IP and distribution, under one roof.
Buyers and rights owners: request access to our curated, packaged slates — by genre, language and hours.